SKILLS & COMPETENCIES

" My extensive skill set is tailored to deliver impactful solutions and achieve measurable results. Each area of expertise reflects a proven ability to contribute proactively to various business challenges.

My capabilities span across critical business functions, enabling a comprehensive approach to problem-solving and value creation. From financial acumen, operational and commercial abilities to team leadership "

Core competencies

15+ years of experience

Results-driven General Manager with 15+ years of experience across Cambodia, Vietnam, and Thailand, driving growth for import, distribution, and retail businesses in Wine, Beer & Spirits, Food & Beverage, and Cosmetics.

Drive company results

Through end-to-end operational leadership and proactive stakeholder management. Translate ambitious sales targets and business strategy into clear priorities and actionable plans that deliver sustainable year-on-year growth. Maintain a strong focus on profitability, net profit and cash availability, while ensuring capital allocation between shareholder dividends and strategic reinvestment to support long-term growth.

Managerial mindset

A leadership mindset combining pragmatism, strategic clarity and speed of execution, with a strong focus on building and empowering high-performing management teams. Clear direction and accountability are balanced with trust and effective delegation, while decisive leadership and pragmatic problem-solving ensure swift execution and sustainable business results.

Skills

Finance

The financial management approach is centered on rigorous P&L and budget control, disciplined cost management, optimized working capital, and robust cash performance. Strong receivables discipline and effective management of supplier credit terms support healthy cash conversion and sustainable, profitable growth.

NOTE : Key Metrics Available Upon Request

Marketing

Sourcing and developing premium international brands. Negotiate marketing budgets and define strategic marketing plans. Long-term approach to strengthening brand visibility and equity through in-store activation, trade events, market visits, Joint Business Plans (JBPs), and digital communication.

Sales

Direct management of On-Trade and Off-Trade Key Account customers. Anticipation on new business development. Ability to build and adapt sales teams to each distribution channel. Negotiating and implementing Sales & Purchase Agreements. Maintain a constant commitment to excellent customer service and long-term customer relationships.

Demand Planing

Set annual purchase plans aligned with sales targets. Monitor and adapt replenishment plans to balance inventory levels, avoid overstock, out-of-stock situations and product expiry, while ensuring consistent product availability and service levels.

Human Resources

Build high-performing, collaborative teams by developing talent, encouraging initiative and fostering commitment. Led organizations of up to 154 local and expatriate employees, including 10 Heads of Department, with responsibility for payroll management and KPI schemes driving performance, accountability and engagement.

Project Management

Development and management of a 2,000 m² Head Office and central storage facility, as well as the establishment and coordination of 3 regional branch offices and storage (Cambodia), 4 The Warehouse retail stores (Cambodia & Vietnam), and 3 Yves Rocher retail stores (Cambodia).