CAREER & PROJECTS

"My career began in winemaking and progressed through commercial sales and area-management roles before advancing to operational and general-management responsibilities.

Alongside a deep-rooted expertise and a long-standing passion for the Wine, Beer & Spirits industry, I have also held General management-level roles in broader Food & Beverage and Cosmetics businesses." 

General Manager

CAMBODIA 2016 - 2024
THE WAREHOUSE - ANNAM CAMBODIA - YVES ROCHER (ANNAM GROUP)

Wine, Beer & Spirits / Food & Beverage / Cosmetic _ Importer, Distributor, Retailer.

  • Oversee full operations, strategic frameworks and budgets for all business divisions.

  • Steer the Cosmetics division under Yves Rocher SEA Regional management.

  • Project Management: Build 2 "The Warehouse" Retail Shop. 1 new Branch Office & Storage (South Province). 1 new extra storage facility (Phnom Penh). 3 "Yves Rocher" Retail shops.

 

Operations Director

CAMBODIA 2014 - 2016
THE WAREHOUSE - ANNAM CAMBODIA (ANNAM GROUP)

Wine, Beer & Spirits / Food & Beverage _ Importer, Distributor, Retailer.

  • Engaged in full operational oversight, including the FMCG division (Annam Cambodia).

  • Set new organization chart, company structure and status with new shareholder.

  • Project Management: Build 1 new Head-Office & main storage (Phnom Penh). 1 new "The Warehouse" Retail Shop (Phnom Penh). 1 new storage facility (Siem Reap Branch).

Area Manager

VIETNAM 2014 - 2016
THE WAREHOUSE 

Wine, Beer & Spirits _ Importer, Distributor, Retailer.

  • Reconstructed market foundations, on Sales & Marketing, operations and team development.

  • Oversee 3 branch offices for the Central Vietnam area.

  • Project Management: Build 1 "The Warehouse" retail shop. Based in Da Nang.

Sales Manager

CAMBODIA 2010 - 2012 
THE WAREHOUSE 

Wine, Beer & Spirits _ Importer, Distributor.

  • Launched market entry initiatives, focusing on sales and marketing roles, and trade events.

  • Collaborated with HO management to oversee daily operations. Based in Siem Reap.

Sales Executive

THAILAND 2008 - 2010 
THE WINE CONNECTION

Wine _ Importer, Distributor.

  • Commenced as trainee to validate business school. Then get employed.

  • Pure sales roles. Market prospect on HoReCa. Based in Hua Hin.

Assistant Winemaker

AUSTRALIA - FRANCE 2004 - 2007 
VIRGARA WINES - DOMAINES LALANDE - DOMAINES VIRGINIE

Wine _ Producer

  • 2007 : Assistant Winemaker. Virgara Wines. Adelaide. Australia. (1 Year)

  • 2006 : Assistant Winemaker. Domaines Lalande. Carcassonne. France. (6 Months)

  • 2005 : Cellar Hand. Virgara Wines. Adelaide. Australia. (6 Months)

  • 2004 : Cellar Hand. Domaines Virginie. Béziers. France. (3 Months)

PROJECTS 2025 -2026

"At the end of 2024, a strategic decision was made to step away from FMCG management and broaden experience through investments and the hands-on management across restaurant, hospitality and real estate projects.

With these ventures now up in running, i am eager for new challenge, bringing an expanded entrepreneurial perspective to the sectors where core expertise and extensive management experience have been built."